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His appearances garnered so much hysteria, media at the time referred to it as "Cassidymania." But it was lonely at the top: By the time the baby-faced Cassidy reached his mid-twenties, his stardom had faded, and he was unsure how to cope

And despite officials claims that drug laws are meant to curb drug sales, four times as many people are arrested for possessing drugs as are arrested for selling them

doi:10.1093/ntr/ntu200 28

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So, what is the average smoker to make of the continued controversy, and seemingly insatiable press interest around e-cigarettes

What is your favorite piece of tobacco advertising?