[21] Additionally, The cigarette brand released a limited-edition cigarette packaging which depicted the original Peter Stuyvesant design, but with its cover stripped away slightly, revealing the proposed new plain packaging design, a standardised font with an unappetising green colour, aimed at neutralising brand perception.Then health minister for Australia, Tanya Plibersek called this marketing campaign a sick joke and responded, saying diseased lungs, hearts and arteries and the reality of what is happening on the inside to a smoker, referring to the new Peter Stuyvesant tagline
Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health: Atlanta, GA
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