Introduced in the late 1970s as a value-priced discount brand, Basic became one of the top-selling cigarette brands in the United States
Color 24 Years Looking Glass
Develop detailed testing protocols covering incoming tobacco inspection, in-process monitoring, and finished product analysis
"The day came when I was told by political appointees at FDA to stop talking about menthol [cigarettes] and nicotine in my speeches
Furthermore, cancer comprises a heterogeneous population of cells characterized by diverse malignant hallmarks, plasticity, and evolutionary adaptability, which collectively contribute to disease progression, metastasis, and therapeutic resistance [8, 9, 11, 1721]
that is, that plain packaging would reduce the attractiveness and appeal of tobacco products, it would increase the noticeability and effectiveness of health warnings, and it would reduce misperceptions about the relative harmfulness of products