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And its efforts really show
The hand-drawn diagram in the Viceroy ad is surprisingly similar to the digitally rendered diagrams used by Kent almost half a century later
Just a few months ago, the company launched the Corinthian as the latest addition to its Icon range of filters
We have to make smokers believe that what they are doing is really dangerous, so we can give them another chance for enjoying a long healthy life
Ads downplayed the change, focusing on "continuous improvement." Sales dipped briefly but rebounded, with Kent ranking top-10 until 1979
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