If these walks were at all motivated by publicity, it seems safe to say they fell shy of producing the desired results
These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
Studies such as the one highlighted above are therefore not conclusive
These healthy nutrients may help prevent cancer
They base that mistaken belief on another rumor, that saltpeter is used in the product to aid in keeping the cigs lit
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