In addition, Big Tobacco intentionally marketed menthol cigarettes to minority communities
The second study is a bit more direct, but small
During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)
Someone else might notice the wet patch on your doorstep and start asking questions
The back shelves of his shop that once showcased flavored vapes are now nearly empty, populated only with nicotine-free vapes and a few ballcaps
On top of that, it may also help ward off systemic inflammation