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So even though you think of feminine brands [like] Virginia Slims and Capri and Misty, theyre actually a quite small market share. Fourteen years after masculinizing Marlboro, Philip Morris introduced the first brand that used the same kind of aspirational advertising specifically to women: Virginia Slims

the old pack was iconic, and 'fixing' is not what it needed

The results were dramatic tobacco use among high school students dropped almost in half, and Needhams decline in high school smoking rates far outpaced the surrounding suburbs

When fuel sources burn completely, they produce water and carbon dioxide

The likelihood of sustained smoking was 10.9 times higher

3) Conversion Paths Inside the Box QR to tips/scheduling + a simple thank-you card channeled delight into reviews and referrals