This Little Kiddy Went to Market: The Corporate Capture of Childhood Etymology high-school-dropout guitar genius

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and fight for the world they deserve

It tells the story of a woman who rejects the life that society has fixed for her in favor of freedom and the most unexpected of alliances

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This Little Kiddy Went to Market: The Corporate Capture of Childhood Etymology high-school-dropout guitar geniusAuthor Contributor(s): Beder, Sharon; Varney, Wendy; Gosden, Richard Publisher: Pluto Press Date: 5 20 2009 Binding: Paperback Condition: NEW This book investigates the way that corporations are strategically shaping children to be hyper consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming