Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure slideshows

slideshows

Author: Bradberry

We need to be tuned in to what God wants to tell us

But instead of sending him to the art school of his dreams

now featuring film art on the cover

Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure slideshowsWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional