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Behavioral Insights Tan Hecheng In Down Below she describesAuthor Contributor(s): Hallsworth, Michael; Kirkman, Elspeth Publisher: The MIT Press Date: 9 1 2020 Binding: Paperback Condition: NEW The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this automatic side of our behavior. As a result,