& Hudson Thames: HEGARTY ON ADVERTISING W3 [2017] hardback CHARA Kip guile must gather his

Kip guile must gather his forces

Loved it' JS Monroe

knowing send-up of the author himself

Saul David's previous book SBS -Silent Warriors was in the Sunday Times Bestseller Chart in the 35th and 36th week of 2021

that we can begin to understand who we are

& Hudson Thames: HEGARTY ON ADVERTISING W3 [2017] hardback CHARA Kip guile must gather hisFirst published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the